Content that keeps
showing up.
Okan Pictures produces monthly social media content for businesses in Dubai. Salons and barbershops, restaurants and cafés, gyms, clinics and studios. Reels and TikTok videos filmed on location in your business, scripted, edited and published on a fixed schedule so the account never goes quiet.
Most small businesses in Dubai do not have a content problem. They have a consistency problem. The owner films something on a good week, posts nothing for a month, then concludes social media does not work. A monthly package removes that entirely: the filming happens on one or two planned days, and the posts go out across the following weeks whether the week is busy or not.
Short-form social content produced for Subway. Scripted, filmed and cut for Instagram and TikTok.
Product-led vertical content built to hold attention in the first three seconds.
Campaign cut delivered vertical for Instagram Reels and TikTok.
What a month looks like
- A short call to agree the angle for the month and what is being promoted
- Scripts and shot list written and sent to you before anything is filmed
- One or two filming days on location, usually two to four hours each
- Editing, colour, sound, captions and hashtags
- Scheduling and publishing to your Instagram and TikTok, after your approval
What you get
Four to eighteen finished videos a month depending on the package, delivered vertical 9:16 for Instagram and TikTok. Weekly stories on the larger packages. Everything filmed on a Canon R5C with proper lighting and sound, which is what separates a business that looks established from one that looks improvised.
Common questions
How much does social media content cost per month in Dubai?
Monthly packages at Okan Pictures start at 3,500 AED for four finished videos including concept and scripting. Larger packages cover eight, twelve or eighteen videos a month with weekly stories, and partnerships of six months or longer are discounted.
Do you also post the content, or only produce it?
Both. Finished files can be handed over for your own team to publish, or Okan Pictures handles the full cycle through to publishing on your accounts, including captions, hashtags and scheduling. Most monthly clients choose the second option, because publishing is the part that usually gets postponed.
How many videos per month does a business need on social media?
Most businesses in Dubai see results from eight to twelve videos a month published on a steady schedule. Four a month works as a starting point when a business is testing video for the first time, or when the owner already posts their own everyday phone content and needs professional pieces to anchor it.
Do I have to be on camera?
No. Plenty of content works without the owner appearing at all: the product, the space, the process, the team, the customers. If you do want to be on camera, scripting and direction are part of the service, and most people are more comfortable by the second take than they expect.
What if I do not know what to post about?
That is part of the work rather than something you need to solve first. Concept and scripting are included in every package, built around what you actually sell and what your customers ask about most often.
How do I get more followers on social media?
Followers are the wrong number to chase for a local business. A salon in Dubai with 800 followers who live nearby is worth more than one with 20,000 spread across the world. What grows a local account is posting consistently, showing real people rather than stock imagery, and giving viewers a reason to save or share a video. Follower count follows from that, not the other way around.
Does my business really need social media?
Not every business does. If you sell to a small number of corporate clients through referral, your time is better spent elsewhere. Social media matters when customers discover you rather than search for you: restaurants, salons, clinics, gyms, retail, real estate. In Dubai, where a large share of the population arrived within the last two years and has no local recommendations to rely on, that discovery layer is unusually important.
How do I grow a business account on Instagram in Dubai?
Post eight to twelve videos a month on a fixed schedule, keep the first three seconds worth watching, and make sure every video is understandable without sound because most people scroll muted. Reach people in your actual service area rather than chasing national reach, and give viewers something worth saving. Growth in Dubai is unusually achievable because the audience turns over constantly and is actively looking for new places.
Why are my videos not getting views?
Usually one of four things. The first three seconds do not give anyone a reason to stay, the posting is irregular so the platform cannot predict the account, the content is about the business rather than about the viewer, or there are no subtitles and the video makes no sense on mute. Production quality is rarely the main problem.
Which platforms do you produce for?
Primarily Instagram and TikTok, delivered vertical 9:16. Horizontal 16:9 versions for YouTube, websites and Google Business Profile are available on request, cut separately rather than cropped.
How long does a filming day take?
Most monthly clients are filmed for two to four hours, once or twice a month. That single session produces a month of posts, which is why the schedule stays full without taking over your week.