Patients choose a
person, not a clinic.
Okan Pictures produces social media content for clinics and medical practices in Dubai: general practice, physiotherapy, dermatology, aesthetics and allied health. Video that explains, reassures and occasionally makes people laugh, rather than video that advertises treatments.
Most clinic marketing in Dubai looks the same: a stock photo of a smiling patient, a list of treatments, a discount. It does not work, because nobody chooses a doctor from a price list. They choose the practice that felt approachable when they were nervous. That is what content can actually do, and almost nobody in this market is doing it.
What we produce instead
- Answers to the questions patients are too embarrassed to ask in the room
- What a treatment actually feels like, start to finish, honestly
- The people who work there, so a first visit feels like a second
- Humour where the subject allows it, which is more often than clinics expect
- No before and after material, no treatment promises, no discount posts
The last point matters more than it looks. Healthcare marketing in the UAE is regulated, and the clinic carries the responsibility for what appears on its channels. Content built on explanation rather than claims stays on the safe side of that line and performs better anyway.
Already working with a dental clinic in Dubai
Okan Pictures currently produces monthly content for a dental practice in Dubai, built entirely on explanatory and humorous formats rather than treatment advertising. Existing clients hold category exclusivity for the duration of their retainer, which means dentistry is not currently available.
What it costs
Common questions
How much does video content for a clinic in Dubai cost?
Monthly content packages for clinics start at 3,500 AED for four finished videos including concept and scripting. Most practices run eight to twelve videos a month, which is 4,900 to 6,900 AED. Single shoot days for a website film or practice tour start at 4,500 AED.
Is medical advertising regulated in Dubai?
Yes. Healthcare marketing in the UAE is regulated, and clinics are responsible for what they publish. Okan Pictures works with the practice's own compliance requirements: no treatment promises, no before and after material unless the clinic has cleared it, and every piece approved by the practice before it goes out.
What kind of content actually works for a clinic?
Explaining and entertaining, rather than advertising. Answering the questions patients are too embarrassed to ask, showing what a procedure actually feels like, introducing the people who work there, and a sense of humour where the subject allows it. Patients choose a clinic they feel comfortable with, and comfort is built by familiarity, not by claims.
Does the doctor need to be on camera?
It helps enormously, and it is the single biggest factor in whether clinic content works. Patients are choosing a person, not a facility. Scripting and on camera direction are included, and most doctors are comfortable by the second take.
Do you film during opening hours?
Usually outside them, or during quiet periods agreed in advance. No patient is filmed without explicit consent, and treatment areas are shot when they are empty unless the practice arranges otherwise.
Which medical fields do you work with?
General practice, physiotherapy, dermatology, aesthetics and beauty clinics, and allied health practices across Dubai. Existing clients hold category exclusivity for the duration of their retainer, so some fields may not be available.
Do you work in German or Turkish with clinics?
Yes. A large share of patients in Dubai are German or Turkish speaking, and content in their own language reaches them far more directly than an English translation. Scripts, on camera direction and subtitles are available in English, German and Turkish.